HTTPS is just another signal that is being added to more than 200 others. While security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting. Google will be releasing the best practices soon enough, but in the meantime here are some basic tips […]
Scale Your Content Marketing Strategy
Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation. 1. Create your initial content marketing strategy If you haven’t already done so, create a documented content marketing strategy that aligns with your organizational goals. Align content production with business goals and buyer […]
Content Curation Ideas for Your Editorial Calendar
For content curation to be effective and drive measurable content marketing results use a variety of curation techniques. Options for filling your editorial calendar: Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique […]
Forbes Shifts to Digital Strategy
Forbes accepted a $475 million bid from an International Investors group based in Hong Kong. A first for the 97-year-old industry spearhead, as the Forbes family has owned the company over its near-century long tenure. This is the key to a new, refreshed generation of strong media presence for the publication. The Forbes family is […]
Keller Williams switches to Gmail for its 93000 agents
One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents. The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended). Google […]