Companies have been telling stories in the name of selling products for decades, but with the rapid growth in content marketing, they have blurred the lines between content and commerce. Journal of Business Ethics (Photo credit: Wikipedia) Here are some strategies for creating ethical content: Don’t focus on yourself. Readers want information that’s useful which […]
Content Curation Care of the Huffington Post
Content Curation Care of the Huffington Post The Art of Social Media (Photo credit: mkhmarketing) How did one woman’s blog evolve into one of the biggest sources of news and opinion on the Internet? Selecting the right stories and making sure the headlines pop. The Huffington Post (HuffPo) practically invented this particular game. The publication goes for […]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing landing pages can dramatically alter results. Factors that offer the greatest improvement to almost all landing pages. 1. The […]
Quotes from Seth Godin on Marketing
It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin – See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin: 1: “Marketing […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]