Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are cases every year in which it’s discovered that trained, professional, and reputable reporters are guilty of plagiarizing. Content marketers on the other hand, haven’t necessarily been trained in all of the intricacies of plagiarism, […]
Repurposing for Content Marketing
Beyond the value extension of content through repurposing is the function of personalizing content for different markets and using a modular approach to segmenting useful information for specific audience targeting. Personas (Photo credit: nicolasnova) Before you repurpose, reuse, and refresh content there are a few things to think about first. Personas: Who is your audience? […]
How to Curate Content Tips
Growing Social Media (Photo credit: mkhmarketing) Look at what your competitors curate. Visit their social media sites to see what content gets shared, and which magazines or resources provided the information. Have a system in place. Create a Twitter list of others who share relevant information about your industry. Sign up for feedly. It allows […]
Choosing a Content Calendar
The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be […]
Events to Fuel Your Content Marketing
There are bloggers, influencers, associations, and even media companies that are launching or hosting ongoing events to serve your audience’s informational needs. Rather than just being a participant, some of these events could be strategic content marketing assets that you can purchase and own. Most marketers do not have this kind of experience and could […]