Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing landing pages can dramatically alter results. Factors that offer the greatest improvement to almost all landing pages. 1. The […]
Quotes from Seth Godin on Marketing
It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin – See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin: 1: “Marketing […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
Plagiarism in Content Marketing
Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are cases every year in which it’s discovered that trained, professional, and reputable reporters are guilty of plagiarizing. Content marketers on the other hand, haven’t necessarily been trained in all of the intricacies of plagiarism, […]
Repurposing for Content Marketing
Beyond the value extension of content through repurposing is the function of personalizing content for different markets and using a modular approach to segmenting useful information for specific audience targeting. Personas (Photo credit: nicolasnova) Before you repurpose, reuse, and refresh content there are a few things to think about first. Personas: Who is your audience? […]