It makes good business sense to market the way your customers wants to be marketed to.
Those are our top 10 quotes from Seth Godin
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It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin:
1: “Marketing is a contest for people’s attention.”
Marketing continues to be not about you, your product, and all the other awesome things that you are and have.
2: “You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”
3: “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
4: “The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”
5: “The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.”
6: “People do not buy goods and services. They buy relations, stories and magic.”
7: “Marketing is no longer about the stuff that you make but about the stories you tell.”
8: “It’s easier to love a brand when the brand loves you back.”
9: “Marketing that works is marketing that people choose to notice.”
10: “Finding new ways, more clever ways to interrupt people doesn’t work.”
Work with your market, not against them. Interruption marketing still works but, in the long run, you can lose your market when you don’t engage them.
- Seth Godin’s ‘Permission Marketing’ Turns 15 (forbes.com)
- Wisdom on Perseverance from Seth Godin (amokarts.wordpress.com)