Amazon helping authors write better books by using the “wisdom of crowds” Amazon is turning to its millions of users to help authors transform their manuscripts into salable titles. Amazon.com launched a service, called Write On, that lets authors open their book drafts to other Amazon users and ask for comments and suggestions. And it […]
Google Versus Amazon for Content Curation
Curation of Information (Photo credit: gcouros) Amazon and Google are content curation giants, major media entities that curate other people’s information. Why Amazon and Google are media entities: Publish information tailored to their audience’s specific needs. Update information on regular basis, namely continuously. Provide multiple points of view. Google displays a variety of content from […]
The Art of Raising Prices: Lessons from Amazon Prime
With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially risky as it’s a key marketing conduit that draws in and engenders loyalty from customers. With a P/E ratio […]