Google Versus Amazon for Content Curation

Curation of Information (Photo credit: gcouros)

Amazon and Google are content curation giants,  major media entities that curate other people’s information.

Why Amazon and Google are media entities:

1. Publish information tailored to their audience’s specific needs.
2. Update information on regular basis, namely continuously.
3. Provide multiple points of view.
   • Google displays a variety of content from a variety of different sources based on authority.
   • Amazon delivers manufacturer information as well as other related content such as photographs, videos and reviews.
4. Brand their content in line with their business.
5. Distribute information via different channels including house files.
   • People turn to Google for answers. Also, Google has YouTube, Google Alerts, Google+ followings and house files across their other products.
   • Amazon uses their house file, search and devices to deliver and cross-promote products to their audience and keep them returning.

  Google and Amazon are content curation giants because they publish other people’s content:

• Target a specific audience
• Contain good content
• Add real value
• Provide branded context for your information
• Involve a community
• Stick to a schedule
• Credit original content creator

  Content curation secrets you can learn from Google and Amazon:

1. Leverage the power of other people’s content.
2. Use data to provide your audience what they want.
3. Incorporate user input and feedback to improve your content offering.
4. Watch the competition.
5. Adapt to new technologies.
6. Build long-term relationships with your audience.
7. Socialize your content.

 Source: Google Versus Amazon

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• The Top 10 Reasons You Need Content Curation In The Content Marketing Mix
• Why You Should Curate Content (And How to Do It Right)
• 11 Best Practices for More Effective Content Curation