Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can […]
Best timing for Publishing on LinkedIn
(Photo credit: Wikipedia) In June, LinkedIn published its 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the U.S. consume content. Here’s a look at the results, including the benefits of sharing and consuming content on LinkedIn, and the content that works on the platform. According to […]
Keller Williams switches to Gmail for its 93000 agents
One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents. The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended). Google […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]