The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.
- If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can use to attract attention.
- Boring brands have the same opportunity as everyone to share information that improves customers’ lives or helps them to do their jobs better.
- This content strategy established Roberts and Durkee as the expert in Chinese drywall problems and resulted in tremendous business opportunities for the firm.
Forrester Research Analyst and co-author of Groundswell, recommends that boring brands encourage people to talk–even if it isn’t about the brand itself.
Read more at 5 Content Strategies for Boring Brands