Content Curation is The Trend That You Should Follow for A Competitive Edge When you curate content, you actually succeed in identifying, analyzing and sharing web writing and bringing it in front of a well-determined segment of public. How to Master Content Curation in 5 Easy Steps 1) Define Your Target Audience: Ask yourself the following questions: […]
Intelligent Help for Content Marketers
Content marketers must deliver clear, concise, and relevant content to the right prospect – at the right time. Yet even very successful campaigns might see 6% conversions. In what other industry would 94% failure be called a success? Marketers need to mature and move past the marketing techniques that have dominated for decades. Inaccurate personas […]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social […]
The Benefits Of AB Testing
Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it against another variation, in order to compare how well each performs. The winner is then chosen and the […]
Business Blogging Secrets
Blogging has not died — it has simply evolved from a consumer activity into a advanced marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are increasing their spend on content marketing this […]