For content curation to be effective and drive measurable content marketing results use a variety of curation techniques. Options for filling your editorial calendar: Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique […]
Forbes Shifts to Digital Strategy
Forbes accepted a $475 million bid from an International Investors group based in Hong Kong. A first for the 97-year-old industry spearhead, as the Forbes family has owned the company over its near-century long tenure. This is the key to a new, refreshed generation of strong media presence for the publication. The Forbes family is […]
The Content Marketing Revolution – Harvard Business Review
There’s a big shift in marketing circles as more brands are publishing sponsored content on websites and in newspapers and magazines, with some poaching journalists from traditional media outlets to create content for their own in-house production. Market (Photo credit: Miroslav Petrasko (hdrshooter.com)) Nine out of ten organizations are now marketing with content by publishing […]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. Finding the right story will activate part of the brain to listen, absorb and transpose it into their […]
Use Buyer Intent to Write Better Copy
How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. […]