How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Content Curation Care of the Huffington Post
Content Curation Care of the Huffington Post The Art of Social Media (Photo credit: mkhmarketing) How did one woman’s blog evolve into one of the biggest sources of news and opinion on the Internet? Selecting the right stories and making sure the headlines pop. The Huffington Post (HuffPo) practically invented this particular game. The publication goes for […]
Quotes from Seth Godin on Marketing
It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin – See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin: 1: “Marketing […]
Why Content Marketing Fails
In the film industry, Pixar is an unparalleled success. It’s 14 animated films have won 27 Academy Awards and every single one is on the list of highest grossing animated films of all time. Yet still, in his recent memoir, Creativity Inc., the President of Pixar, Ed Catmull, laments, early on, all of our movies […]