What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]
You do not need email confirmation
Get more a lot more conversions! You do not need email confirmation in your sign up flow This email signup is overcomplicated Create an account with an email and password Thank you message: “Please confirm your account” Go to your inbox, click the “Confirm your email” Thank you message: “Please sign in” You still there? […]
The 50 Free Apps
Here are the Lifehacker 50 favorites apps 1. Feedly Category: News ReadersSee also: The Best Extensions and User Scripts to Power Up Feedly 2. Google Maps and Waze Category: MapsSee also: The Best Extensions to Make Google Maps Even More Awesome 3. Dropbox Category: Cloud Storage 4. Gmail Category: Email 5. Google Chrome Category: Web […]
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. Marketing Automation Market Share (Source: Datanyze) A key contributor to the current state […]
Intelligent Help for Content Marketers
Content marketers must deliver clear, concise, and relevant content to the right prospect – at the right time. Yet even very successful campaigns might see 6% conversions. In what other industry would 94% failure be called a success? Marketers need to mature and move past the marketing techniques that have dominated for decades. Inaccurate personas […]