The Death of Microsoft's LinkedIn's SlideShareIn 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that … [Read more...]
We May Be Driving and Living in Alexa’s World
Why We May Soon Be Driving and Living in Alexa’s World, in fact, we won't be able top get along without her. Unless Google or Apple's will say I do!Amazon’s voice assistant has wormed herself into our lives, and into much of the culture … [Read more...]
How to Use Google Analytics to Measure and Improve Your Content Marketing
offers incredible reporting features at absolutely no cost. I know Google Analytics isn't the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don't worry. You don't need to be an expert to master … [Read more...]
Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it's one of the most significant changes to Google search results for quite some time.In this post, we'll look at what the update means, … [Read more...]
We May Be Driving and Living in Alexa’s World
Why We May Soon Be Driving and Living in Alexa’s World, in fact, we won't be able top get along without her. Unless Google or Apple's will say I do!Amazon’s voice assistant has wormed herself into our lives, and into much of the culture … [Read more...]
4 Goal-Specific Ways to Measure Influencer Marketing ROI
It's hard to believe now, but two years ago, "influencer marketing" barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and … [Read more...]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it's pretty likely to happen. Unfortunately for all you … [Read more...]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it's pretty likely to happen. Unfortunately for all you … [Read more...]
3 important search engines to leverage for content marketing
When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because … [Read more...]
Guide to Killer Content Curation
Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands … [Read more...]