What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two […]
Personalized Marketing Helps Your Prospects
Personalized marketing tailors product offers to customers by gathering data on buying habits, interests, and preferences. 88% of marketers know that a customized web experience has high impact on ROI. Still, only 6% of these marketers are actually planning with personalization in mind. via Personalized Marketing Will Dominate 2015