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Amplified Content Marketing

by Michael Stuart

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Since the birth of e-commerce, marketing experts have disagreed about the future

Curated October 14, 2019

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will, therefore, become less relevant. Others have prophesied an increasing importance of […]

Filed Under: News Tagged With: brand, business, loyalty, marketing, pr, price, Trends

Attracting Audience Attention

Curated January 10, 2019

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Content is the fuel that engages your audience on social media.

Curated December 17, 2018

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. … Use High-Quality Stock Photography. … Recycle Your Evergreen Content into Infographics. … […]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

The Death of Microsoft’s LinkedIn’s SlideShare

Curated December 17, 2018

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Top Content Creators use the title “How a Brand Does Something”

Curated December 17, 2018

Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience        Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]

Filed Under: News Tagged With: blog, brand, business, content, Email, influencers, marketing, people, pr, SEM, Social Media, strategy, top

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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