To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social […]
Conquering Content Marketing with Measurement
How the concept of measurement plays into content marketing: Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity. Even turning a scandal into news can create exposure for marketing campaigns and drive traffic to the company’s website, but there is […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Why Content Marketing Fails
In the film industry, Pixar is an unparalleled success. It’s 14 animated films have won 27 Academy Awards and every single one is on the list of highest grossing animated films of all time. Yet still, in his recent memoir, Creativity Inc., the President of Pixar, Ed Catmull, laments, early on, all of our movies […]