Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media: Goals Target audience Product preview Communication Plans […]
Yahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on The Roku Channel, an ad-supported channel on Roku, the companies announced today. "Oath’s news and entertainment properties are proven to be a… […]
Content Marketing Adopts a Publisher Mindset
What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]