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Amplified Content Marketing

by Michael Stuart

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10 Must-Read Digital Transformation Books in 2022

Curated August 18, 2022

Digital transformation has become a necessity for businesses in almost every industry. Whether it’s updating existing technologies to optimize business processes or establishing a cultural change across departments, most organizations need to transform some aspect of their business to thrive in today’s digital economy. Read more

Filed Under: News Tagged With: business, pr

How metaverse is changing the influencer marketing dynamics

Curated July 26, 2022

We have seen the snippets of what Metaverse can do in the world of advertisement from Samsung, Apple, and various tech companies to introduce their products to a greater mass and to the new audience. However, if we think about Metaverse and Influencer marketing then we soon reach the conclusion that the market is yet […]

Filed Under: News Tagged With: influencer marketing, pr

There is no good digital transformation without cybersecurity

Curated June 4, 2022

Network engineers and CIOs agree that cybersecurity issues represent the biggest risk for organizations that fail to put networks at the heart of digital transformation plans. According to a research commissioned by Opengear, 53% of network engineers and 52% of CIOs polled in the U.S., U.K.,… Read more

Filed Under: News Tagged With: pr, security

How to Use Content Marketing to Grow Your Business

Curated May 19, 2022

Content Marketing’s Importance Today and in the Future The content marketing industry has been on a steady rise, and it’s not too surprising why. Content can appeal to customers in many different ways: through humor or sentimentality; by providing information that aids decision making (such as an… Read more

Filed Under: News Tagged With: business, content, pr

5 digital transformation and talent retention ideas from MIT Sloan Management Review

Curated April 7, 2022

facebook twitter linkedin email print open share links close share links Many of today’s business challenges revolve around two core topics: navigating digital transformation and retaining talent. The latest insights from MIT Sloan Management Review focus on looking past common… Read more

Filed Under: News Tagged With: business, Facebook, linkedin, pr, top

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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