Why did infographics become so popular and why does this form of media continue to be an effective content marketing vehicle? 1. Visual marketing is easier to absorb. We are visual creatures and able to absorb visual elements quite easily. 2. Media outlets love infographics. Larger media outlets love info-graphics because they drive engagement. 3. […]
Why venture capitalists are suddenly investing in news
Something curious is happening in the American news business. Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. Venture capitalists are pouring millions into nimble publishing startups. Optimism for an industry recently accustomed to doom and gloom. “Suddenly, the market for content just opened up,” said Sarah Lacy, founder […]
Rock Your Content Marketing With Amplification
Rock Your Content Marketing World With Amplification 1. Identify themes first, then select thought leader participants that best align personally, and via their networks. This alignment will be meaningful for participant incentives to help promote the content object. Make sure the content you’re co-creating is truly awesome and people will be motivated to be a […]