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by Michael Stuart

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Younger generations are actually better at telling news from opinion than those over age 50

Curated March 7, 2019 by Michael Stuart

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.

  • You can test your own ability here, no matter your age.
  • Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews
    Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
 
Among the opinion statements, roughly three-quarters of 18- to 49-year-olds (77%) correctly identified the following opinion statement, one that appeals more to the ideological right – “Government is almost always wasteful and inefficient” – compared with about two-thirds of older Americans (65%). And younger Americans were slightly more likely than older adults (82% vs. 78%, respectively) to correctly categorize this opinion statement, one appealing more to the left: “Abortion should be legal in most cases.”
 
This stronger ability to classify statements regardless of their ideological appeal may well be tied to the fact that younger adults – especially Millennials – are less likely to strongly identify with either political party. Younger Americans also are more “digitally savvy” than their elders, a characteristic that is also tied to greater success at classifying news statements. But even when accounting for levels of digital savviness and party affiliation, the differences by age persist: Younger adults are still better than their elders at deciphering factual from opinion news statements. Beyond digital savoriness, the original study found that two other factors have a strong relationship with being able to correctly classify factual and opinion statements: having higher political awareness and more trust in the information from the national news media. Despite the fact that younger adults tend to be less politically aware and trusting of the news media than their elders, they still performed better at this task.
 
 
This corroborates the footnote of a recent American Press Institute study which found that only 43 percent of Americans thought it was easy to distinguish opinion from news on digital news sites and social media.
 
The API researchers found that 52 percent of adults under age 30 said it’s at least somewhat easy to tell them apart on social media, versus 34 percent of adults 60 and older: “The level of ease was about the same for younger adults across all media types.” The study also noted that the young folk were understandably less familiar with print jargon like “op-ed” than the older adults.
 
 
A different recent Pew study found that while 57 percent of American social media users expected the news they encountered there to be “largely inaccurate,” younger social media news consumers were — unsurprisingly — more likely to say social media has “impacted their learning for the better” (48 percent of those age 18 to 29, compared to 28 percent of those age 50 to 64).
Op-eds have been playing a much larger role in the news cycle these days, with Trump’s anonymous underling writing in The New York Times and the president’s error-ridden contribution to USA Today. Instead of fighting with terms that are quickly becoming arcane, there are a few options beyond cheering the fact that rising generations of news consumers understand the newspaper layout.
 
What is Fake News?
Fake news is in the News these days, so what is it? The term is most often used to describe completely fabricated stories, but can also be applied to a broader continuum of news. Many news outlets will exhibit some form of explicit or implicit bias while not falling into the fake news category. Assessing the quality of the content is crucial to understanding whether what you are viewing is true or not. It is up to you to do the legwork to make sure your information is good.
 
  • Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
  • Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
  • Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
  • Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
  • State News: Sources in repressive states operating under government sanction.
  • Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
  • Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
 
The International Federation of Library Associations and Institutions (IFLA) published a summary in diagram form to assist people in recognizing fake news.
Its main points are:
 
  • Consider the source (to understand its mission and purpose)
  • Read beyond the headline (to understand the whole story)
  • Check the authors (to see if they are real and credible)
  • Assess the supporting sources (to ensure they support the claims)
  • Check the date of publication (to see if the story is relevant and up to date)
  • Ask if it is a joke (to determine if it is meant to be satire)
  • Review your own biases (to see if they are affecting your judgement)
  • Ask experts (to get confirmation from independent people with knowledge).
 
Read more at https://www.ifla.org/ifla-publications, including the latest IFLA journal, October 2018, is a special about Privacy, https://www.ifla.org/files/assets/hq/publications/ifla-journal/ifla-journal-44-3_2018.pdf
 

Fact-checking The sites below generally review specific news stories and claims.

  • Wikipedia, Google, Twitter, and LinkedIn
    Can be used to look up quotes and research authors of articles to see their professional credentials.
  • AllSides
    Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
  • FactCheck.org
    A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
  • Is This True? [Politico]
    Fake news database, tasked with “tracking fabricated news created to mislead”
  • PolitiFact
    The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
  • Snopes
    One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
  • Hoax-Slayer
    Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
  • Washington Post Fact Checker
    Focused primarily on political stories.
 
Watch this video tutorial about how to choose your news https://www.youtube.com/watch?v=q-Y-z6HmRgI
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
 
Reference: http://www.pewresearch.org/fact-tank/2018/10/23/younger-americans-are-better-than-older-americans-at-telling-factual-news-statements-from-opinions/
 
Illustration by Sabrena Khadija used under a Creative Commons license.
 
Curated by Mike Stuart, 1stonline.us
 

Filed Under: News Tagged With: content, events, generate, google, linkedin, people, pr, quotes, Social Media, spam, stories, story

Younger generations are actually better at telling news from opinion than those over age 50

Curated December 18, 2018 by Staff Editor

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.

  • You can test your own ability here, no matter your age.
  • Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews
    Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
 
Among the opinion statements, roughly three-quarters of 18- to 49-year-olds (77%) correctly identified the following opinion statement, one that appeals more to the ideological right – “Government is almost always wasteful and inefficient” – compared with about two-thirds of older Americans (65%). And younger Americans were slightly more likely than older adults (82% vs. 78%, respectively) to correctly categorize this opinion statement, one appealing more to the left: “Abortion should be legal in most cases.”
 
This stronger ability to classify statements regardless of their ideological appeal may well be tied to the fact that younger adults – especially Millennials – are less likely to strongly identify with either political party. Younger Americans also are more “digitally savvy” than their elders, a characteristic that is also tied to greater success at classifying news statements. But even when accounting for levels of digital savviness and party affiliation, the differences by age persist: Younger adults are still better than their elders at deciphering factual from opinion news statements. Beyond digital savoriness, the original study found that two other factors have a strong relationship with being able to correctly classify factual and opinion statements: having higher political awareness and more trust in the information from the national news media. Despite the fact that younger adults tend to be less politically aware and trusting of the news media than their elders, they still performed better at this task.
 
 
This corroborates the footnote of a recent American Press Institute study which found that only 43 percent of Americans thought it was easy to distinguish opinion from news on digital news sites and social media.
 
The API researchers found that 52 percent of adults under age 30 said it’s at least somewhat easy to tell them apart on social media, versus 34 percent of adults 60 and older: “The level of ease was about the same for younger adults across all media types.” The study also noted that the young folk were understandably less familiar with print jargon like “op-ed” than the older adults.
 
 
A different recent Pew study found that while 57 percent of American social media users expected the news they encountered there to be “largely inaccurate,” younger social media news consumers were — unsurprisingly — more likely to say social media has “impacted their learning for the better” (48 percent of those age 18 to 29, compared to 28 percent of those age 50 to 64).
Op-eds have been playing a much larger role in the news cycle these days, with Trump’s anonymous underling writing in The New York Times and the president’s error-ridden contribution to USA Today. Instead of fighting with terms that are quickly becoming arcane, there are a few options beyond cheering the fact that rising generations of news consumers understand the newspaper layout.
 
What is Fake News?
Fake news is in the News these days, so what is it? The term is most often used to describe completely fabricated stories, but can also be applied to a broader continuum of news. Many news outlets will exhibit some form of explicit or implicit bias while not falling into the fake news category. Assessing the quality of the content is crucial to understanding whether what you are viewing is true or not. It is up to you to do the legwork to make sure your information is good.
 
  • Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
  • Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
  • Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
  • Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
  • State News: Sources in repressive states operating under government sanction.
  • Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
  • Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
 

The International Federation of Library Associations and Institutions (IFLA) published a summary in diagram form to assist people in recognizing fake news.
Its main points are:
 
  • Consider the source (to understand its mission and purpose)
  • Read beyond the headline (to understand the whole story)
  • Check the authors (to see if they are real and credible)
  • Assess the supporting sources (to ensure they support the claims)
  • Check the date of publication (to see if the story is relevant and up to date)
  • Ask if it is a joke (to determine if it is meant to be satire)
  • Review your own biases (to see if they are affecting your judgement)
  • Ask experts (to get confirmation from independent people with knowledge).
 
Read more at https://www.ifla.org/ifla-publications, including the latest IFLA journal, October 2018, is a special about Privacy, https://www.ifla.org/files/assets/hq/publications/ifla-journal/ifla-journal-44-3_2018.pdf
 

Fact-checking The sites below generally review specific news stories and claims.

  • Wikipedia, Google, Twitter, and LinkedIn
    Can be used to look up quotes and research authors of articles to see their professional credentials.
  • AllSides
    Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
  • FactCheck.org
    A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
  • Is This True? [Politico]
    Fake news database, tasked with “tracking fabricated news created to mislead”
  • PolitiFact
    The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
  • Snopes
    One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
  • Hoax-Slayer
    Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
  • Washington Post Fact Checker
    Focused primarily on political stories.
 
Watch this video tutorial about how to choose your news https://www.youtube.com/watch?v=q-Y-z6HmRgI
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
 
Reference: http://www.pewresearch.org/fact-tank/2018/10/23/younger-americans-are-better-than-older-americans-at-telling-factual-news-statements-from-opinions/
Illustration by Sabrena Khadija used under a Creative Commons license.
 
Curated by Mike Stuart, 1stonline.us
 

Filed Under: News Tagged With: API, content, Email, events, generate, google, linkedin, people, pr, quotes, SEM, Social Media, spam, stories, story, success

Increase Content Creation Without Hiring More People

Curated February 9, 2015 by Michael Stuart

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks.

Here are a few ideas to help you increase your production of quality content:

Give your old content a new life

You invested so much time and so many resources, not to mention valuable marketing dollars, into all that content you created. It’s a shame to see it grow old and go to waste. What you may not realize is that a lot of pieces of old content hiding out on your laptop could be once again the talk of the town if you just spend a little time brushing them off and giving them a makeover.

User-generated content

If you’ve done your job right, your customers are talking about your company. Focus on the fans who advocate your brand and chat about your products or services on social media.

Content Curation

Involve your staff in curating content that supports your selling points.

curation photo
Photo by stefanomaggi

Outsource it

If you’re feeling ambitious and looking to create large amounts of content, you might need to consider other ways to extend your resources.

Source: How to Increase Content Creation Without Hiring More People

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

What About Content and Influencer Marketing

Curated February 2, 2015 by Michael Stuart

influencer photo

Photo by stefanomaggi

Inspired by the need to scale content marketing performance, a growing number of  marketers are creating better quality content that gets:

  • shared more often,
  • reaches more prospects and
  • grows their influencer network – all at the same time

At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” to create an influencer content program and create resources for all marketers interested in content marketing.

Takeaways:

  • How influencer content creates solutions for multiple audiences
  • How to identify, qualify and recruit the right influencers
  • How co-created, modular content is planned, collected, assembled and repurposed
  • How to inspire co-creators to help amplify your content
  • How to use the Attract, Engage, Convert model for influencer content performance optimization
  • Best and worst practices when working with influencers on an ongoing basis.

The program involved 40+ marketing industry influencers from major brands including: Altimeter Group, Caterpillar, Indium Corporation, charity: water, Bittorrent, Bed, Bath & Beyond, SAP, John Deere, Lattice Engines, Kapost, Progressive Insurance, Boeing, MarketingProfs, ExactTarget, Copyblogger, Red Hat, Facebook, EMC Corporation, Cisco Systems, Tumblr, Microsoft, LinkedIn, Dell, Content Marketing Institute, NewsCred, Kraft Foods and more.

Influencers were drawn from the roster of nearly 200 speakers for the event. Based on identified criteria and data collected through a mix of tools, influencers were identified, qualified, recruited and engaged to provide advice according to one of 4 themes (Content Marketing Strategy, Audience Development, Visual Content, Content ROI) that coincided with the programming of the event.

Insights provided by the influencers were compiled according to theme into 4 Visual eBooks. Each eBook was complemented by a long form interview with select influencers.

Each Visual eBook was also supported with an infographic (4 in all) featuring Tweetable quotes from each influencer.

  1. Content Marketing Strategy eBook
  2. Audience Development eBook
  3. Visual Content Marketing Strategy eBook
  4. Content Marketing ROI eBook

All assets were supported with social shares on Twitter, Facebook, LinkedIn and Google+

Primary objectives for the program were conference awareness and influencer exposure measured by page views, and leads for the underwriting sponsor.  Leading up to the conference, the eBooks earned thousands of social shares, over 145,000 views on SlideShare and 20,000 page views on TopRankBlog.  By the time the conference was held, there were 2,000+ PDF downloads, 800 leads and 200+ event referrals.

influencer photo
Photo by stefanomaggi

Source: Content & Influencer Marketing Case Study

Filed Under: News Tagged With: ads, best practices, blog, brand, business, content, content marketing, Digital Marketing, Facebook, google, influencer marketing, influencers, leads, linkedin, marketing, pr, quotes, SEM, SEO, Social Media, strategy, Visual

Quotes from Seth Godin on Marketing

Curated May 23, 2014 by Michael Stuart

It makes good business sense to market the way your customers wants to be marketed to.

Those are our top 10 quotes from Seth Godin

– See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf

It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin:

1: “Marketing is a contest for people’s attention.”
Marketing continues to be not about you, your product, and all the other awesome things that you are and have.

2: “You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”

3: “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

4: “The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”

5: “The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.”

6: “People do not buy goods and services. They buy relations, stories and magic.”

7: “Marketing is no longer about the stuff that you make but about the stories you tell.”

8: “It’s easier to love a brand when the brand loves you back.”

9: “Marketing that works is marketing that people choose to notice.”

10: “Finding new ways, more clever ways to interrupt people doesn’t work.”

Work with your market, not against them. Interruption marketing still works but, in the long run, you can lose your market when you don’t engage them.

via socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/

Related articles
  • Seth Godin’s ‘Permission Marketing’ Turns 15 (forbes.com)
  • Wisdom on Perseverance from Seth Godin (amokarts.wordpress.com)

Filed Under: News Tagged With: content, content marketing, influencer marketing, quotes

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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