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Curated March 7, 2019 by Michael Stuart

Younger generations are actually better at telling news from opinion than those over age 50

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]

Filed Under: News Tagged With: content, events, generate, google, linkedin, people, pr, quotes, Social Media, spam, stories, story

Curated December 18, 2018 by Staff Editor

Younger generations are actually better at telling news from opinion than those over age 50

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]

Filed Under: News Tagged With: API, content, Email, events, generate, google, linkedin, people, pr, quotes, SEM, Social Media, spam, stories, story, success

Curated February 9, 2015 by Michael Stuart

Increase Content Creation Without Hiring More People

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

Curated February 2, 2015 by Michael Stuart

What About Content and Influencer Marketing

Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of  marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, brand, business, content, content marketing, Digital Marketing, Facebook, google, influencer marketing, influencers, leads, linkedin, marketing, pr, quotes, SEM, SEO, Social Media, strategy, Visual

Curated May 23, 2014 by Michael Stuart

Quotes from Seth Godin on Marketing

It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin - See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes … [Read more...]

Filed Under: News Tagged With: content, content marketing, influencer marketing, quotes

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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