According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Social Media and Content Marketing
Marketing a business online is hard work - there is simply too much content, too much competition fighting for people's attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read "What is … [Read more...]
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice "tack-on" to your … [Read more...]
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that … [Read more...]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]