Content marketing is now a way of life for businesses. It’s one of the primary ways marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing has certainly arrived. But with increased budget comes increased scrutiny from executives and higher-ups. It’s now […]
Strategies for ethical content marketing
Companies have been telling stories in the name of selling products for decades, but with the rapid growth in content marketing, they have blurred the lines between content and commerce. Journal of Business Ethics (Photo credit: Wikipedia) Here are some strategies for creating ethical content: Don’t focus on yourself. Readers want information that’s useful which […]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing landing pages can dramatically alter results. Factors that offer the greatest improvement to almost all landing pages. 1. The […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
Plagiarism in Content Marketing
Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are cases every year in which it’s discovered that trained, professional, and reputable reporters are guilty of plagiarizing. Content marketers on the other hand, haven’t necessarily been trained in all of the intricacies of plagiarism, […]