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Amplified Content Marketing

by Michael Stuart

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strategy

The 4 Tiers of Digital Transformation

Curated October 28, 2021

It’s easy to acknowledge the game-changing role digital technologies are playing in the modern economy. The challenge, to which most companies have yet to rise, is figuring out how to fully capture the different kinds of value that these technologies offer. Developing a strategy for digital transformation that fully leverages this value is also not […]

Filed Under: News Tagged With: strategy

Attracting Audience Attention

Curated January 10, 2019

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Content is the fuel that engages your audience on social media.

Curated December 17, 2018

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. … Use High-Quality Stock Photography. … Recycle Your Evergreen Content into Infographics. … […]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

Top Content Creators use the title “How a Brand Does Something”

Curated December 17, 2018

Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience        Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]

Filed Under: News Tagged With: blog, brand, business, content, Email, influencers, marketing, people, pr, SEM, Social Media, strategy, top

Three steps to great Influencer Marketing

Curated December 14, 2018

Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]

Filed Under: News Tagged With: brand, business, content, Conversion, influencer marketing, influencers, marketing, pr, Social Media, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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