Creating content for the company decisions makers is no mean feat. The marketing strategy for a B2C industry might be different than a B2B industry. However, you are ultimately creating content for a person. It's just that - this person is more … [Read more...]
Content Marketing Strategy: A Complete Guide for SaaS Companies
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we're seeing is an influx of spending and a massive increase in content creation, but a lack of … [Read more...]
When Should You Expect to See Results from a Content Marketing Strategy?
"How long does it take for content marketing to work?" I'm asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - "it depends" - won't be enough. I get it. Really, I do. I help … [Read more...]
5 Inspiring Content Marketing Case Studies (with Results!)
It's hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many … [Read more...]
10 essentials for your social media marketing campaigns
It's nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Succeeding online … [Read more...]
Increase your email marketing conversion rates with these simple tricks
Email marketing is a mainstay of nearly every company's marketing strategy. It provides an easy and personal way to directly reach out to one's prospects and consumers, and it boasts high engagement rates relative to other marketing channels. Not … [Read more...]
Killer Content Marketing eBook [White Paper]
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Deliver Unbeatable Content Marketing with Social Data Whatever kind of business you work in, great content is at the core of your marketing strategy. It's hard to know which topics and themes to focus on and how to be sure the content you invest in … [Read more...]
How to Accurately Measure Your Current Social Media Marketing ROI
How to Accurately Measure Your Current Social Media Marketing ROI A good social media marketing strategy transforms your business and yields a measurable ROI. It's an effective way to promote products, connect with customers and establish … [Read more...]
Influencer Marketing 101
According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months. In our guide Influencer Marketing 101, you'll learn how to craft a successful influencer marketing strategy from start to … [Read more...]
How to Create a Social Media Marketing Strategy in 8 Easy Steps
Blog / Social By: Evan LePage · Christina Newberry A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or … [Read more...]