Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at … [Read more...]
Attracting Audience Attention
Attracting Audience with Creating Captivating ContentTo be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]
Tips from the Top Ten Inspirational Books
Tips from Ten Inspirational BooksFind Your Element by Ken Robinson Start With Why by Simon Sinek Purple Cow by Seth Godin Tipping Point by Malcolm Gladwell Getting Things Done by David Allen The Seven Habits Of Highly Effective People by Stephen … [Read more...]
New Mapping Tools Create Content that Attracts Audience
Innovations in modern cartography offer new tools for real estate professionals to connect with current and future clients. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and … [Read more...]
Dating and Digital Strategy
You’re ready for the world to know what you’re all about. How you're different, in a better way; approachable yet alluring; easy-on-the-eyes but not flashy. This is your digital strategy, not your dating profile, yet courting a customer … [Read more...]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future.Starting in 2014, there was a full-frontal assault of fake referral spam … [Read more...]
Audience First then You’ll Know What Products to Sell
When You've Built an Audience You'll Know What Product to SellDon’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book … [Read more...]