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Amplified Content Marketing

by Michael Stuart

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success

20 Key Insights from TopRank’s 2022 B2B Influencer Marketing Report [Infographic]

Curated July 28, 2022 by

Are you considering investing in a B2B influencer marketing campaign? Want to learn how leading brands are achieving success using influencers? The team from TopRank Marketing share the stats and facts you need to know in this infographic. Check out the infographic for more, while you can also check out TopRank’s full 2022 B2B Influencer […]

Filed Under: News Tagged With: brand, influencer marketing, influencers, success

The CEO’s Playbook for a Successful Digital Transformation

Curated December 27, 2021 by

Digital transformation is the CEO’s job. Only the CEO can make the fundamental changes required for a successful transformation. That’s because a business model reinvention requires different functions across the organization to work together in new ways, and that can only happen by making… Read more

Filed Under: News Tagged With: business, success

Digital transformation: 4 ways to achieve real change

Curated December 6, 2021 by

While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable… Read more

Filed Under: News Tagged With: pr, success

Digital transformation: 5 proven ways to get skeptics on board

Curated June 29, 2021 by

Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn’t new, but it can be… Read more

Filed Under: News Tagged With: business, pr, success

Dress For Success

Curated September 20, 2019 by Staff Editor

What You Need To Know About Dress Codes  Dress codes are everywhere,  but do you really know what all of this “business casual” means?    I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these rules are often unwritten. Of course, no one on […]

Filed Under: News Tagged With: business, pr, success

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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