Digital transformation is the CEO’s job. Only the CEO can make the fundamental changes required for a successful transformation. That’s because a business model reinvention requires different functions across the organization to work together in new ways, and that can only happen by making…
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Digital transformation: 4 ways to achieve real change
While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable…
Digital transformation: 5 proven ways to get skeptics on board
Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn’t new, but it can be…
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What’s Your Story?
#1: Authentic
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Loyal customers are willing to stick with a brand even if presented with meaningful and available alternatives if they feel an emotional connection. Strong emotional connections to retailers result in 32% more store visits and 46% more money spent, according to a recent Gallup poll.
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There are seven emotions that result in stronger sales through increased customer connections, fear, frustration, hope, excitement, anger, fear of missing out, and desire to be first. If you can tell your story in a way that makes the consumer connect with one of these feelings, a sale may be imminent.
#2: Take a Stand
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Quickly State the Problem: Today’s consumers are bombarded with messages; statistics show brands have eight seconds to get a consumer’s attention. If your message doesn’t resonate immediately, you’ve lost. Win your consumers over by demonstrating that you understand their challenges and can provide a solution.
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Be Timely: What is top of mind today? Review and analyze current headlines and social trends to make connections whenever and wherever possible with your brand. Demonstrating this level of knowledge is a convincing way to engage consumers.
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Share Your Mission: Define your brand responsibility in society. What is your corporate mission? What issues does your brand stand behind and how do you support those causes? Create communications that share the work you’re doing and publicize it via print, online, and social channels.
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Take a Stand: Consumers are loyal to brands with a conscience and respond favorably to companies who own their truth.