In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]
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Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together. Top reasons marketers use influencer marketing: 89% to create brand content 77% to drive engagement 56% to drive traffic […]
Link Engagement Declines On Facebook
Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links) The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox News, BBC, the Guardian). With the decline in Facebook engagements for web content, native videos […]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]
News Use Across Social Media Platforms 2016
How people are using News Articles on Social Media Platforms An ongoing study by Pew Research Center from 2013 to 2016 A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according […]
