Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc.This mark-up can be combined with typical HTML properties to define each item type through the … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
What is Micro Data?
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc.This mark-up can be combined with typical HTML properties to define each item type through the use of … [Read more...]
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another.The most valuable thing you can do for your local business is create … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
Conquering Content Marketing with Measurement
How the concept of measurement plays into content marketing:Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity.Even turning a scandal into news … [Read more...]
Rise of the API Economy
APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement. One can think of the API Economy emerging initially as a series of strong individual ecosystems around … [Read more...]
Google Tag Manager Guide
GoogleWhile Google Tag Manager is available now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their … [Read more...]
Example Curation Sites You Will Like
When talking about Content Curation, people usually associate it with Huffington Post and BuzzFeed. There are many more, like these sites that do content curation with great headlines, point of view, quotes and attribution to the original source, … [Read more...]
Choosing a Content Calendar
The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. … [Read more...]