In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]
Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often … [Read more...]
Link Engagement Declines On Facebook
Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links)The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox … [Read more...]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future.Starting in 2014, there was a full-frontal assault of fake referral spam … [Read more...]
News Use Across Social Media Platforms 2016
How people are using News Articles on Social Media PlatformsAn ongoing study by Pew Research Center from 2013 to 2016A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on … [Read more...]
A Better Way for Social Sharing on WordPress Websites
Content with relevant images or content with visually stimulating images, is likely to generate 94% more views and shares on social networks, than content without appropriate images.While adding an image is an easy task, what you need to keep in … [Read more...]
What is Micro Data?
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc.This mark-up can be combined with typical HTML properties to define each item type through the … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
What is Micro Data?
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc.This mark-up can be combined with typical HTML properties to define each item type through the use of … [Read more...]
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another.The most valuable thing you can do for your local business is create … [Read more...]