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Amplified Content Marketing

by Michael Stuart

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Websites

The Death of Microsoft’s LinkedIn’s SlideShare

Curated December 17, 2018 by Staff Editor

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Master influencer marketing and grow your brand

Curated December 14, 2018 by Staff Editor

Influencer Marketing in 2017 results from a survey of top marketers across industries  how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together.Top reasons marketers use influencer marketing:89% to create brand content77% to drive engagement56% to drive traffic to websites or landing […]

Filed Under: News Tagged With: brand, business, content, content marketing, influencer marketing, influencers, landing page, Landing Pages, marketing, Michael Stuart, top, website, Websites

Link Engagement Declines On Facebook

Curated December 8, 2018 by Staff Editor

Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links) The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox News, BBC, the Guardian). With the decline in Facebook engagements for web content, native videos […]

Filed Under: News Tagged With: brand, content, Facebook, pr, stories, story, strategy, top, website, Websites

Referral spam is compromising the accuracy of most Google Analytics reports!

Curated December 7, 2018 by Staff Editor

What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]

Filed Under: News Tagged With: blog, business, Conversion, events, google, landing page, pr, SEM, SEO, spam, success, top, website, Websites

News Use Across Social Media Platforms 2016

Curated December 7, 2018 by Staff Editor

How people are using News Articles on Social Media PlatformsAn ongoing study by Pew Research Center from 2013 to 2016A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a […]

Filed Under: News Tagged With: content, Facebook, linkedin, local, people, pr, Social Media, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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