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Amplified Content Marketing

by Michael Stuart

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The content marketing matrix infographic

Curated March 9, 2014 by Michael Stuart

Brainstorm on content ideas to engage customers and encourage sharing.

Content-Matrix

When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO.

Think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.

  • What will work where your audience are more or less impulsive or rational?
  • What does that mean for content creation and marketing goals?

Content-Marketing-Process

Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.

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Filed Under: News Tagged With: content, content marketing

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news
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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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