It’s now a given that Content King and Content Marketing all the rage.
We should follow a 70-30 Rule with 70% of content curated and 30% branded.
Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers.
- All content should be SHAREWORTHY
- All content should benefit SEO
- All content should be digestible
- Content should be channel optimized
It’s not news that more marketers are turning to content marketing curation and have strategies for doing more, as improved measurable business as a result of content curation is widely anticipated to improve for the upcoming business year.
Read more: Principles of Content Marketing
