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70-30 Principles of Content Marketing

Seven Principles of Content MarketingIt’s now a given that Content King and Content Marketing all the rage.

We should follow a 70-30 Rule with 70% of content curated and 30% branded.

Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers.

  • All content should be SHAREWORTHY
  • All content should benefit SEO
  • All content should be digestible
  • Content should be channel optimized

It’s not news that more marketers are turning to content marketing curation and have strategies for doing more, as improved measurable business as a result of content curation is widely anticipated to improve for the upcoming business year.

Read more: Principles of Content Marketing

Curated April 11, 2014

Filed Under: News Tagged With: content marketing, creation, curation, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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