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Amplified Content Marketing

by Michael Stuart

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70-30 Principles of Content Marketing

Curated April 11, 2014 by Michael Stuart

Seven Principles of Content MarketingIt’s now a given that Content King and Content Marketing all the rage.

We should follow a 70-30 Rule with 70% of content curated and 30% branded.

Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers.

  • All content should be SHAREWORTHY
  • All content should benefit SEO
  • All content should be digestible
  • Content should be channel optimized

It’s not news that more marketers are turning to content marketing curation and have strategies for doing more, as improved measurable business as a result of content curation is widely anticipated to improve for the upcoming business year.

Read more: Principles of Content Marketing

Filed Under: News Tagged With: content marketing, creation, curation, strategy

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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