While the question of how organizations can (and should) use AI isn’t a new one, the stakes and urgency of finding answers have skyrocketed with the release of ChatGPT, Midjourney, and other generative AI tools. Everywhere, people are wondering: How can we use AI tools to boost performance? Can… Read more
How and Where to Apply AI to Bolster Customer Experience
“Customer experience” (CX) may mean different things to different people, but its goal is clear — to make every customer touchpoint as efficient, frictionless, and hassle-free as possible. So much so that customers increase their spending, loyalty, and advocacy for your company and products. One… Read more
How to Create an Effective Content Marketing Plan
is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. A content marketing plan is a blueprint that outlines the specific goals, strategies, and tactics for a company’s content marketing efforts. Creating an effective content marketing plan is crucial for achieving your marketing objectives and […]
Are brands standing in the way of their own digital transformation?
Lauriann Serra of The Goat Agency suggests that brands are behind in the digital transformation timeline, and that the attempt to be omnipresent on digital and social platforms could be the reason.With artificial intelligence, augmented reality and immersive virtual spaces strengthening their… Read more
Biden’s digital strategy: an army of social media influencers
Biden’s not-yet-official bid for re-election will lean on hundreds of social media “influencers” who will tout Biden’s record — and soon may have their own briefing room at the White House. Why it matters …. Read more