It took me several years to become a self-made marketing specialist. I made many content marketing mistakes in my career. I had no mentor to guide me and show me how things should work. This is why I learned a lot from failures and things that did not eventually work out. Dozens of content… Read […]
Your guide to seasonal content marketing
For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are… Read more
9 SMART Social Media Marketing Goals For You to Set in 2022
Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of… Read more
The Ultimate Social Media Marketing Checklist [Infographic]
Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anybody, but for small businesses owners, in particular, who are generally limited in terms of the amount […]
How to Level Up Your Brand’s Content Marketing Game
Content production and distribution are highly effective marketing strategies that brands can use to drive business success. High-quality content can contribute to branding, building awareness, boosting conversions, and nurturing customer loyalty. It’s also cost-effective. And most importantly,… Read more