Opinions expressed by Entrepreneur contributors are their own. Some influencers’ social media posts can become redunant, but influencer marketing remains one of the most cost- and time-efficient ways to increase your brand’s awareness. This, of course, assumes the accounts are managed… Read more
Consumer Certainty: Driving Digital Transformation
There has been so much written over the last two years about the consumer’s great shift to digital – and PYMNTS has contributed our fair share to that subject. Many of those storylines have documented the what and the how of that shift: how many people are shopping online or ordering from aggregators or working […]
Link Party 313 Rises Reign Of Influencer Marketing To Reach New Audiences
Grow your USP with link party 313 because followers trust the relationship between a blogger and a brand as genuine The sole goal of any business is to earn more returns on investments. Writing community members know that the first touchpoint in the overall customer journey in influencer… Read more
Inside Levi’s Digital Transformation
For more than a decade, the term “digital transformation” has been nearly ubiquitous across industries. While it’s taken on different meanings depending on the organization or context, one thing remains constant: it’s not stopping or slowing down anytime soon. The global pandemic made clear that… Read more
10 Content Marketing Metrics to Track for Best Results
Content Marketing is a strategy used in many businesses to attract, retain, and engage web visitors by sharing relevant content like blog posts, videos, and infographics. It helps to keep your business on the top of the mind of your potential customers. Meanwhile, there are a lot of content marketing metrics to track for the […]