Influencer marketing has not always been considered a legitimate business tool. The concept originated in early 2006 when, PayPerPost, the first influencer marketing platform, was founded. At the time, influencer marketing was a revolutionary idea, and not widely recognized in the field. As it… Read more
Digital transformation: How agile leaders and scrum masters can catalyze change
Wouldn’t it be nice if you could install a digital transformation the same way you upgrade your laptop’s operating system? Click a few buttons and people receive their upgrades! Engineers suddenly put customers at the forefront of their work. They stop over-engineering and start building MVPs…. Read more
Instagram remains the key channel for influencer marketing campaigns
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform Hype Auditor. The report does not, however, … Read more
Digital transformation depends on diversity
Across industries, businesses are now tech and data companies. The sooner they grasp and live that, the quicker they will meet their customer needs and expectations, create more business value and grow. It is increasingly important to reimagine business and use digital technologies to create new business processes, cultures, customer experiences and opportunities. Read more
Monday’s Musings: Prepping for Digital Transformation In ERP
Market Forces And Modernization Drive Digital Transformation Initiatives In ERP Enterprises must navigate the constant demand for change and the growing pressures for transformation. Existing ERP systems designed for the last century meet post-pandemic requirements built on agility and… Read more