A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think “humor” means telling jokes. It’s NOT telling jokes. It’s NOT standup comedy. It’s NOT trying to make people LOL. Those definitions are much too narrow. So what is it, then? speeds. A sense of humor is […]
Since the birth of e-commerce, marketing experts have disagreed about the future
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will, therefore, become less relevant. Others have prophesied an increasing importance of […]
Dress For Success
What You Need To Know About Dress Codes Dress codes are everywhere, but do you really know what all of this “business casual” means? I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these rules are often unwritten. Of course, no one on […]
4 Key Tips on Building an Effective Content Curation Strategy
Consistently creating new content is both challenging and time-consuming – but in order to compete in today’s competitive digital marketing landscape, it’s a virtual necessity in your process. From self-employed freelancers to multinational corporations, everyone’s looking to maintain a constant stream of clever, engaging social media content to keep their audience interested. Read more
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time. Five steps to help tell your story 1: […]