Amplified Content Marketing

Contact Us Today!
  • Home
  • How it Works
  • About Us
  • Contact
  • Hot Content Tips
You are here: Home / News / How to Build a Smart Inbound Marketing Strategy

Curated June 6, 2014 by Michael Stuart

How to Build a Smart Inbound Marketing Strategy

Image

Marketers the world over know how important inbound marketing has become over the last few years.

What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional.

Build a Marketing Foundation

  1. Create a keyword list. Use tools like Google AdWords Keyword Planner to gain additional insight into which keywords and phrases related to your business.
  2. Figure out EXACTLY who your buyers are. Knowing who your buyers and potential customers are is the first step toward marketing to them.  You need to know what makes them tick. Try creating a buyer persona, i.e., a fictional character that represents your ideal customer.
  3. Identify your marketing goals. One of the biggest mistakes people make when they set up an inbound marketing strategy is that they forget to set goals. It’s about figuring out where you’re at and consistently making sure you’re moving forward.
  4. Narrow down a content strategy. Don’t just give this step lip service. Do your research, and decide which types of content will best serve what you and your business have to offer.
  5. Develop a company blog. Here’s where all the parts start to come together. Use  your keyword list, keep your target market in mind, along with your goals and content strategy  and start writing.

Great blogs help your website rank higher in search engine results. Blog articles give you something real, that you own, to share on social media.

Source: How to Build a Smart Inbound Marketing Strategy

Filed Under: News Tagged With: blog, content marketing, SEO, strategy

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

Copyright 1stOnlineTech · Amplified Content Marketing · Log in