Amplified Content Marketing

by Michael Stuart

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Staff Editor

Since the birth of e-commerce, marketing experts have disagreed about the future

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Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will, therefore, become less relevant. Others have prophesied an increasing importance of […]

Dress For Success

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What You Need To Know About Dress Codes  Dress codes are everywhere,  but do you really know what all of this “business casual” means?    I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these rules are often unwritten. Of course, no one on […]

Attracting Audience Attention

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How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]

Younger generations are actually better at telling news from opinion than those over age 50

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According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]