Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, […]
Content Marketing: Why Presentation is Everything
When it comes to social media management, content marketing, business blogging, boosting brand presence and reaching new customers, there’s a lot of opportunity to make mistakes. Oddly enough, most mistakes are completely avoidable as long as you do three things: Write Solid Content Target the Right Audience Present Professionally Read more: Content Marketing: Why Presentation […]
Ways to Engage Your Social Media Influencers
A segment of a social network (Photo credit: Wikipedia) 4 Ways to find those who could influence for your brand Talk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right route to gain both influencers […]
Google Maps Easy to Spam
Google invests significant money and man-power to fight system abuse related to Google Maps. CIA MAP While they are getting closer, Google Maps seems to need some more anti-spam work done. Other SEO’s mentioned they know people who claim they can create listings in any city, and by any business name, so we know the […]
Rise of the API Economy
APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement. One can think of the API Economy emerging initially as a series of strong individual ecosystems around valuable individual APIs — each of which has its own growing customer or partner user base. There […]