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Amplified Content Marketing

by Michael Stuart

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Michael Stuart

Instagram remains the key channel for influencer marketing campaigns

Curated January 27, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform Hype Auditor. The report does not, however, … Read more

Filed Under: News Tagged With: brand, influencer marketing

Digital transformation depends on diversity

Curated January 20, 2022

Across industries, businesses are now tech and data companies. The sooner they grasp and live that, the quicker they will meet their customer needs and expectations, create more business value and grow. It is increasingly important to reimagine business and use digital technologies to create new business processes, cultures, customer experiences and opportunities. Read more

Filed Under: News Tagged With: business, CTA, pr

6 Eye-Opening B2B Content Marketing Statistics for 2021

Curated February 20, 2021

Trends in content marketing tend to reflect broader truths since we’re talking about the ways in which companies and customers interact and communicate. We keep a close eye on new research … Read more

Filed Under: News Tagged With: content, pr

Social media Best posting times

Curated October 7, 2020

Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? “The best time to post on social media is when your customers (both present and prospective) are online”. When to post on Social Media in 2020 Social media eCommerce trends indicate […]

Filed Under: News Tagged With: ads, API, content, CTA, generate, influencer marketing, leads, loyalty, Trends, website

Humor In Content Marketing: It’s NOT About Being Funny

Curated October 7, 2020

A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think “humor” means telling jokes. It’s NOT telling jokes. It’s NOT standup comedy. It’s NOT trying to make people LOL. Those definitions are much too narrow. So what is it, then? speeds. A sense of humor is […]

Filed Under: News Tagged With: brand, content, people

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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