Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing […]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]
What is Micro Data?
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc. This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes. For example, ‘Person’ has the properties name, url and title […]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers: Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give useful insights into which of their needs you are best able to serve. Do you have the right products […]
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another. The most valuable thing you can do for your local business is create a reasonable amount of high quality content. In today’s environment, content is […]