Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on The Roku Channel, an ad-supported channel on Roku, the companies announced today. "Oath’s news and entertainment properties are proven to be a… […]
Content Marketing Adopts a Publisher Mindset
What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]
Creating Authentic Stories Customers Want to Read
Authentic stories help powerful brands make deep connections with customers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results. Each woman’s story starts with a compelling moment, illustrating the brand experience. When using stories as a […]
Landing Pages Tips That Convert
What goes into a successful landing pages: 1. Create Landing Pages for the Different Stages of the Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be interested in reading. It probably isn’t the same content that would engage a lead […]
Venture-capital Backing of Content Companies Matters for Brand Publishers
If you’re not familiar with LUMAscape, it maps the entire sector-based ecosystem of companies in categories like mobile and search, to name just two. The “content marketing/native” LUMAscape is typical in its overwhelming comprehensiveness: Hundreds and hundreds of logos from companies as large, medium, and small dots across 16 categories like content creation, content curation, […]