One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]
Innovators using low cost API economy building blocks
The IT sector is turning in on itself to find a new set of winners. In fact innovators need to look more broadly because 2015 is going to be tough; it will bring more pressure to get results faster and cheaper; more need to be systematic about innovation. At the same time there is a […]
Email Marketing Mistakes to Avoid
1. Send plain text emails Send plain text emails. I see people sending follow up emails that have nothing valuable for the reader. In order to prevent your emails from going into the spam box, don’t keep emailing people who aren’t opening up your emails. Find the people who consistently open and click your emails […]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two […]