Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social […]
How to connect with Influencers
A key to online success is the connections you build with Influencers. Online, the people you need to connect to the most are those who have the most influence over your audience and they can often be bloggers. Bloggers can sometimes attract massive audiences that follow not just their blogs, but also their digital footprint. They […]
The Benefits Of AB Testing
Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it against another variation, in order to compare how well each performs. The winner is then chosen and the […]
Business Blogging Secrets
Blogging has not died — it has simply evolved from a consumer activity into a advanced marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are increasing their spend on content marketing this […]
Strategies for Boring Brands
Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can […]