Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. Finding the right story will activate part of the brain to listen, absorb and transpose it into their […]
Use Buyer Intent to Write Better Copy
How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. […]
Strengthen Influencer Relationships
Tips for stronger relationships with your and your customer’s influencers. INFLUENCERS (Photo credit: AntoineWentzler) 1) Make Them Look Good Influence is build on the public social web through third party earned media from other influencers and social network communities. Have your brand share influencer content, refer and link to them in blog posts, and generally […]
Google Announces the End of Author Photos in Search
Google is dropping authorship photos from most search results. Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count. Going forward, Google plans to only display […]
How to Innovate
Companies need to stay ahead of the curve. Being agile is crucial ingredient. Innovation needs to come from the top, with the leader of the company setting a culture where innovation and risk tasking is accepted. Employees should not be punished for failing and their ideas should not be ignored. In order to attract and […]