Emails may be the best way to reach an affluent inbox, with 49% of respondents saying they had or were likely to opt in to receiving emails from a luxury brand. However, digital didn’t appear to play a major role in US affluent internet user research or purchase processes when buying luxury items. Just 22% […]
The Missing Ingredient for Measuring Content Marketing
Content marketing is now a way of life for businesses. It’s one of the primary ways marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing has certainly arrived. But with increased budget comes increased scrutiny from executives and higher-ups. It’s now […]
Strategies for ethical content marketing
Companies have been telling stories in the name of selling products for decades, but with the rapid growth in content marketing, they have blurred the lines between content and commerce. Journal of Business Ethics (Photo credit: Wikipedia) Here are some strategies for creating ethical content: Don’t focus on yourself. Readers want information that’s useful which […]
Content Curation Care of the Huffington Post
Content Curation Care of the Huffington Post The Art of Social Media (Photo credit: mkhmarketing) How did one woman’s blog evolve into one of the biggest sources of news and opinion on the Internet? Selecting the right stories and making sure the headlines pop. The Huffington Post (HuffPo) practically invented this particular game. The publication goes for […]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing landing pages can dramatically alter results. Factors that offer the greatest improvement to almost all landing pages. 1. The […]