It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin – See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin: 1: “Marketing […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
Plagiarism in Content Marketing
Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are cases every year in which it’s discovered that trained, professional, and reputable reporters are guilty of plagiarizing. Content marketers on the other hand, haven’t necessarily been trained in all of the intricacies of plagiarism, […]
Repurposing for Content Marketing
Beyond the value extension of content through repurposing is the function of personalizing content for different markets and using a modular approach to segmenting useful information for specific audience targeting. Personas (Photo credit: nicolasnova) Before you repurpose, reuse, and refresh content there are a few things to think about first. Personas: Who is your audience? […]
How to Curate Content Tips
Growing Social Media (Photo credit: mkhmarketing) Look at what your competitors curate. Visit their social media sites to see what content gets shared, and which magazines or resources provided the information. Have a system in place. Create a Twitter list of others who share relevant information about your industry. Sign up for feedly. It allows […]