The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be […]
Events to Fuel Your Content Marketing
There are bloggers, influencers, associations, and even media companies that are launching or hosting ongoing events to serve your audience’s informational needs. Rather than just being a participant, some of these events could be strategic content marketing assets that you can purchase and own. Most marketers do not have this kind of experience and could […]
Why Content Marketing Fails
In the film industry, Pixar is an unparalleled success. It’s 14 animated films have won 27 Academy Awards and every single one is on the list of highest grossing animated films of all time. Yet still, in his recent memoir, Creativity Inc., the President of Pixar, Ed Catmull, laments, early on, all of our movies […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]