• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • How it Works
  • About Us
  • Contact
  • Hot Tips

Amplified Content Marketing

by Michael Stuart

You are here: Home / News / What Netflix Can Teach Us About Content Marketing

What Netflix Can Teach Us About Content Marketing

Curated May 9, 2014 by Michael Stuart

Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy.

With Content marketing there’s content curation, and there’s content creation.

Netflix

Netflix (Photo credit: Wikipedia)

  • Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be a blog from one of your industry peers.
  • Curated content is useful because it helps you prove that you’re engaged in your industry, and it offers you plenty of content ideas for sharing.

 Developing a Voice – So what was the problem with Netflix relying on curated content forever? There was no real reason for people to pick Netflix over competitive services.

 

  • Netflix got wise and started building its own stable of shows—and now, if you want to check out such widely talked-about, critically acclaimed shows as House of Cards  you have to get Netflix.
  • Exclusivity has given Netflix power, and Hulu and Amazon Prime have started adopting similar strategies.
  • The implication for content marketing is while curating content can add context, depth, and variety to your social media platforms, original content is a critical, integral component.

It’s what gives your brand a voice, a point of view, and a sense of exclusivity.

via business2community.com/content-marketing

Related articles
  • Best place to watch TV online (foxnews.com)
  • Netflix: The Red Menace (fastcompany.com)
  • Comcast Could Soon Become One of Netflix’s Biggest Allies (fool.com)

 

Filed Under: News Tagged With: blog, brand, business, content, content marketing, creation, curation, influencer marketing, marketing, people, pr, Social Media, strategy

Primary Sidebar

Contact Us Today!

Footer

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

News Tag cloud

Conversion SEM linkedin story API events amazon curation Social Media mobile content top business Email blog content curation ads pr loyalty Facebook best practices influencers publishing content marketing landing page creation SEO Websites people website Visual strategy brand CTA Digital Marketing success influencer marketing stories security Trends leads generate google marketing SMO

Office 1800 Main St Dallas TX

Copyright 1stOnlineTech · Amplified Content Marketing · Log in