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Home/News/Combining Social and Content for more Visibility

Combining Social and Content for more Visibility

Guest Posting Remains an Important Part of Content MarketingHow do you make your content stand out from the rest?

What’s the strategic framework for identifying content opportunities that can enable you to accomplish the right goals?

How do you integrate your content directly with your social marketing efforts?

The key is “Quality Content.”

Determine Goals and Resources

Where do you want to get to, and what do you have available to you to be able to get to that place?

Goals for a content strategy:

  • Brand awareness: Making people aware of who you are and what you uniquely do
  • Lead nurturing: Finding people who are interested in your products and services
  • Sales nurturing: Moving interested people into the next stage of the sales funnel where those dollar generating conversions happen
  • Customer service: Answering questions, helping existing customers
  • Customer retention: Because it’s cheaper to keep a customer than find a new one
  • Visibility: Which goes further than just brand awareness, setting your company up to be a thought leader in your space.

Get to Know Your Audience

You can’t just assume who your audience is, as without data, you’re probably wrong. Barone also stipulated that in order for you to be successful, your audience has to care about the content. So you need to take the time to analyze your data and identify patterns.

See what content resonates among the audiences that come in from different referrers, and examine the differences in interactions with the site with those different user bases.

You should mine your social conversations and stalk-observe your audience; see what makes them happy, what they’re talking about, what’s trending, who the influencers are, where the communities are, and what gets shared.

Tools that you can use to do this include:

  • Buzzsumo
  • Google Alerts
  • Social Mention
  • Advanced Twitter search
  • Topsy

Find Your Stories

As you think through the types of content, you then have to determine how that ties in to the message that you’re trying to tell. What is your story?

  • Your core values.
  • Your USP.
  • Your company mission.
  • Your brand promise.
  • Your key messages, and how you live them.

Source: Searchenginewatch.com

Curated April 25, 2014

Filed Under: News Tagged With: content marketing, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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