It takes about 10 minutes to become a content curator, but patience and dedication to become a great one.
“To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individuals working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators.”
With the right content selection and arrangement, curated sites encourage their visitors to delve deeper and grow from followers into fans. Content curation can turn a scattered collection of information bits into a seamless product story that organically builds sales interest. Discovering the right content to curate can have tremendous implications.
Simply posting to a corporate blog once a week and keeping up with Facebook is not enough, especially when everyone is doing it. Instead, businesses need to be conscious of all of the different content that is posted, and how it can be displayed to encourage click-throughs.
Another factor in content curation is the simple truth that many businesses lack the resources to produce all of their content internally. Sometimes, posting links to articles and videos that have already covered a topic creates the same effect but without the often hefty price tag of internal production.
Curation allows businesses to draw on many disparate sources to tell their story and promote their brand. The trick, of course, is knowing what, when and how to share it with your followers.