What Social Media Personality Tests Say About Us
Free personality testing sign. (Photo credit: Wikipedia)
Regardless of the questionable results you may get from participating in online social media personality tests, sharing your personality online, demonstrates the following:
- A desire for personal connection. We are designed for community.
- A need to reveal yourself to others. We want to be known.
Developing your social media voice should feed these basic desires. A good blog is a place where an author and the reader can become personally connected and should be central to your content marketing strategy.
The most cost-effective way to create a successful blog is to make it a source of quality information that is authored by someone readers can feel personally connected to. The first step is to give your blog a personality.
Here are three tips to give your blog a personality:
1: Attribute your blog posts to a person.
- By simply putting a name and face with each post, your brand will become more trustworthy.
2: Focus on the quality and the tone of your content to build a personality.
- Having a clearly defined, consistent tone of voice fosters trust and attachment. Â Trust and attachment equal engagement.
3: Don’t take yourself too seriously.
- Tell stories and anecdotes and relate them back to your business, brand or product. This is particularly important, as people are naturally inclined to remember stories.
- When your blog has a distinct personality, you will receive more readers who become customers.
Via blog.dlvr.it/2014/10/why-your-blog-needs-a-personality
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