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Home/News/LinkedIn Moves to Dominate Content Publishing Podcast

LinkedIn Moves to Dominate Content Publishing Podcast

LinkedIn is opening up its publishing program for all users!

my APPs

Listen to podcasts by Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.

They talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed’s advice for content success, explore the implications of Sprinklr’s purchase of Dachis, and share content marketing examples from Toyota and Chevron.

Each podcast show features
  • a discussion of content marketing headlines,
  • rants from Joe and Robert on what’s going on in the industry, and
  • a “This Old Marketing” example from the past (that we can learn from).

Read more: LinkedIn Moves to Dominate Content Publishing

Curated March 9, 2014

Filed Under: News Tagged With: content, SMO

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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