• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • How it Works
  • About Us
  • Contact
  • Hot Tips

Amplified Content Marketing

by Michael Stuart

You are here: Home / Archives for SMO

SMO

We May Be Driving and Living in Alexa’s World

Curated December 16, 2018 by Staff Editor

Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple’s will say I do!
 
Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond,
When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even though she’s sometimes unpredictable and unpolished, Alexa is here to stay. And that may be underplaying it; people in tech have recently begun to talk about Alexa as being more than just part of a hit gadget.
  • “We had a spectacular holiday,” Dave Limp, Amazon’s senior vice president of devices and services, said when I called last month to chat about the assistant’s future.
  • Amazon is famously cagey about sales numbers, but Mr. Limp braved a slight disclosure: “We’ve said we’ve sold tens of millions of Alexa-enabled devices, but I can assure you that last year we also sold tens of millions of just Echo devices. At that scale, it’s safe to now call this a category.”
  • At least 50 devices are now powered by Alexa, and more keep coming. They include dozens of Echo-like smart speakers, home thermostats, light fixtures, dashboard cameras, smartphones, headphones, a smoke alarm and a very strange robot.
Alexa is spreading so quickly that even Amazon can’t keep track of it. Mr. Limp said that as he wandered the floor at the CES electronics trade show in Las Vegas this year, even he was surprised by the number of different Alexa devices.
See video http://fortune.com/video/2017/12/01/amazons-alexa-is-ready-for-the-office/
Amazon’s Alexa voice assistant is part of Echo smart speakers like this one, but it is also a piece of software that other device makers can put into their products.
  • But there are also advantages to Alexa’s model for ubiquity. Imagine if you could gain access to your smartphone on just about any screen you encountered. Move from your phone to your TV to your laptop to your car, and wherever you went, you’d find all your apps, contacts and data just there, accessible through the same interface.
  • That model isn’t really possible for phones. But because Alexa runs in the cloud, it allows for a wondrously device-agnostic experience. Alexa on my Echo is the same as Alexa on my TV is the same as Alexa on my Sonos speaker.
  • And it’s the same even on devices not in your home. Ford — the first of several carmakers to offer Alexa integration in its vehicles — lent me an F-150 pickup outfitted with Alexa. The experience was joyously boring: I called up Alexa while barreling down the highway, and although she was slower to respond than at home, she worked just the same. She knew my musical tastes, my shopping list, the apps and smart-home services I had installed, and just about everything else.
  • It was the best showcase of the possibilities of always-on voice computing. In the future, wherever you go, you can expect to talk to a computer that knows you, one that can get stuff done for you without any hassle.
There’s a lot of money in the voice game. For Amazon, Alexa’s rise could lead to billions of dollars in additional sales to its store, Mark Mahaney, an analyst at RBC Capital Markets, predicted recently. Amazon is thus not the only company chasing the dream of everywhere voice computing.
Google, which is alive to the worry that Alexa will outpace it in the assistant game, is also offering its Google Assistant to other device makers. Though Amazon remains the leader in the business, there’s some evidence that Google’s devices gained market share over the holidays. (Apple, which just released a $349 smart speaker, HomePod, does not seem to be aiming for voice ubiquity.)
The emerging platform war between Amazon and Google could lead to fallout for users. But their platforms can also play together. Amazon’s and Google’s relationships with third-party companies are nonexclusive, which means that hardware makers are free to add both Alexa and Google Assistant to their products. Sonos, for instance, now integrates with Alexa, and is planning to add Google Assistant soon.
This is not the best outcome for the future; it would be better for all of us if the next computing platform didn’t come from one of the current tech giants, and if start-ups didn’t have to rely on Amazon or Google for this key piece of tech.
A Cornell University study called “Alexa is my new BFF” proves the point. Researchers analyzed 587 customer reviews of the Amazon Echo smart speaker, powered by the Alexa voice assistant. They found that the more we personify the Pringles-can-shaped gizmo — using words like “Alexa” and “her” instead of “Echo” and “it” — the more satisfied we are with the device (I mean “her”).
 
Sitting in a sunlit conference room in Seattle last month on the eighth floor of Amazon’s new black-glass highrise called Day 1, I mention the report to Heather Zorn, director of customer experience and engagement for the Alexa team. She isn’t surprised by the findings; she’s been reading the reviews, too.
“We’ve really done more in the personality space based off of customer demand,” says Zorn, a friendly, bookish woman with a quirky streak. “We saw some customers sort of leaning in and wanting more of a jokes experience, or wanting more Easter eggs or wanting a response when you said ‘Alexa, I love you.’”
 
must also read
  • https://www.cnet.com/special-reports/amazon-alexa-echo-inside-look/
  • https://www.forbes.com/sites/laurengensler/2018/02/20/walmart-heirs-waltons-lose-billions-stock-tanks/
  • http://fortune.com/2018/02/16/data-sheet-facebook-google-and-amazons-dark-sides/
 

Filed Under: News Tagged With: amazon, API, business, CTA, Facebook, google, people, pr, SMO, top

Content Marketing Adopts a Publisher Mindset

Curated March 17, 2015 by Michael Stuart

What It Means to Adopt a Publisher Mindset and Steps to Making It Happen

bookstats_data_cubeAdopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published.

  • Publishers like strict schedules.

Because publications deal with so much content, they almost always have a strict schedule and stick to it. In the new-age of blogging, sometimes schedules are more flexible, and while this usually isn’t a big deal, it’s important to consider how smoothly publications run because they have regular authors and regular columns. Furthermore, knowing how important this is to publishers can help you get your content accepted.

  • Create regular features and pieces.

Publications are normally incredibly structured, which means they often run feature pieces regularly. Many times there is a certain audience base that comes back just to read a feature piece, and it’s a good way to keep your content in line and offer something unique that your competitors aren’t offering readers.

  • Create content for a specific purpose.

A publishing mindset means focusing on the people that you want to target. It’s all about getting their attention and then making the content attractive and accessible for that audience. While this may be something content marketers should also have at the forefront of their minds, it hasn’t always been that way, but for publishers it has. It’s always been about relevance to a specific audience, and it’s safe to say publishers have found success when they use this focus.

  • Think quantity.

You have to constantly produce enough content to keep a publication up and running, and while quality is a primary concern, quantity cannot be discounted.

Via http://www.inc.com/adam-heitzman/content-marketing-success-means-adopting-the-publisher-mindset.html

Filed Under: News Tagged With: ads, best practices, blog, business, content, content marketing, leads, marketing, pr, publishing, SMO, strategy

Increase Content Creation Without Hiring More People

Curated February 9, 2015 by Michael Stuart

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks.

Here are a few ideas to help you increase your production of quality content:

Give your old content a new life

You invested so much time and so many resources, not to mention valuable marketing dollars, into all that content you created. It’s a shame to see it grow old and go to waste. What you may not realize is that a lot of pieces of old content hiding out on your laptop could be once again the talk of the town if you just spend a little time brushing them off and giving them a makeover.

User-generated content

If you’ve done your job right, your customers are talking about your company. Focus on the fans who advocate your brand and chat about your products or services on social media.

Content Curation

Involve your staff in curating content that supports your selling points.

curation photo
Photo by stefanomaggi

Outsource it

If you’re feeling ambitious and looking to create large amounts of content, you might need to consider other ways to extend your resources.

Source: How to Increase Content Creation Without Hiring More People

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

Work Hard to Create Great Content

Curated December 23, 2014 by Michael Stuart

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.

  • Content marketing creates brand loyalty by engaging current customers and attracting new ones.
  • It gives your company a voice and positions your brand as the expert in your field.
  • Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).
  • It’s a time-tested marketing method that consistently increases the value of your brand.

10 ways to get more readers 
1.Post good content regularly 2.Make your posts shareable 3.Use content curation tools 4.Accept guest posts 5.SEO 6.Edit and proofread before you publish 7.Link building 8.Email marketing 9.Break up long posts 10.Use social media

10-ways-to-get-more-eyeballs-on-your-posts

Via: visual.ly/10-ways-get-more-eyeballs-your-posts

Filed Under: News Tagged With: ads, best practices, blog, brand, content, content marketing, curation, Email, Facebook, google, loyalty, marketing, pr, publishing, SEO, SMO, Social Media, Trends, Visual, website, Websites

How to Initiate a Conversation on LinkedIn

Curated December 15, 2014 by Michael Stuart

256px-linkedin_icon-svgTo initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps:

  1. Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual.

  2. Provide Value. By doing your homework, you’re set up to create a message that is valuable to your prospect. Get your point across in a concise and captivating way.

  3. Stand Out. With waves of messages come waves of monotony, and prospects will be drawn to inquiries that stand out from the crowd. Make your message both unique and interesting.

Knowing how to initiate a conversation with a prospect that is both engaging and unique can create lasting, profitable relationships!

 Via: gaggleamp.com/?p=4668

Filed Under: News Tagged With: business, influencer marketing, linkedin, marketing, pr, SMO, Social Media, stories, strategy, Visual

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 6
  • Go to Next Page »

Primary Sidebar

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news
Contact Us Today!

Footer

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

News Tag cloud

influencers SMO API top amazon Social Media Facebook CTA landing page price best practices Digital Marketing business events marketing stories ads Trends creation generate linkedin blog people Email influencer marketing SEM google story pr mobile strategy publishing curation leads content curation loyalty SEO content marketing website Websites Visual Conversion brand success content

Office 1800 Main St Dallas TX

Copyright 1stOnlineTech · Amplified Content Marketing · Log in