Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple's will say I do! Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond,When Amazon unveiled Alexa three and a half … [Read more...]
Content Marketing Adopts a Publisher Mindset
What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s … [Read more...]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]
Strategies for Boring Brands
Cover via AmazonThe formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.If your brand is one that solves a problem but … [Read more...]
Ways to Engage Your Social Media Influencers
A segment of a social network (Photo credit: Wikipedia)4 Ways to find those who could influence for your brandTalk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key … [Read more...]
How to Get Facebook Insights for Your WordPress Site
More than 10,000 new websites integrate with Facebook every day by using one of their social plugins. However most sites that we see are not taking full advantage of what facebook has to offer. These insights include data such as your most popular … [Read more...]
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]
5 reasons to dump your Facebook business pages
Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook … [Read more...]