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Amplified Content Marketing

by Michael Stuart

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SMO

We May Be Driving and Living in Alexa’s World

Curated December 16, 2018 by Staff Editor

Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple’s will say I do!   Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond, When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even […]

Filed Under: News Tagged With: amazon, API, business, CTA, Facebook, google, people, pr, SMO, top

Content Marketing Adopts a Publisher Mindset

Curated March 17, 2015 by Michael Stuart

What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]

Filed Under: News Tagged With: ads, best practices, blog, business, content, content marketing, leads, marketing, pr, publishing, SMO, strategy

Increase Content Creation Without Hiring More People

Curated February 9, 2015 by Michael Stuart

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

Work Hard to Create Great Content

Curated December 23, 2014 by Michael Stuart

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing […]

Filed Under: News Tagged With: ads, best practices, blog, brand, content, content marketing, curation, Email, Facebook, google, loyalty, marketing, pr, publishing, SEO, SMO, Social Media, Trends, Visual, website, Websites

How to Initiate a Conversation on LinkedIn

Curated December 15, 2014 by Michael Stuart

To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]

Filed Under: News Tagged With: business, influencer marketing, linkedin, marketing, pr, SMO, Social Media, stories, strategy, Visual

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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