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Curated December 16, 2018 by Staff Editor

We May Be Driving and Living in Alexa’s World

Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple's will say I do!   Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond, When Amazon unveiled Alexa three and a half … [Read more...]

Filed Under: News Tagged With: amazon, API, business, CTA, Facebook, google, people, pr, SMO, top

Curated March 17, 2015 by Michael Stuart

Content Marketing Adopts a Publisher Mindset

What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, business, content, content marketing, leads, marketing, pr, publishing, SMO, strategy

Curated February 9, 2015 by Michael Stuart

Increase Content Creation Without Hiring More People

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

Curated December 23, 2014 by Michael Stuart

Work Hard to Create Great Content

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, brand, content, content marketing, curation, Email, Facebook, google, loyalty, marketing, pr, publishing, SEO, SMO, Social Media, Trends, Visual, website, Websites

Curated December 15, 2014 by Michael Stuart

How to Initiate a Conversation on LinkedIn

To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]

Filed Under: News Tagged With: business, influencer marketing, linkedin, marketing, pr, SMO, Social Media, stories, strategy, Visual

Curated October 25, 2014 by Michael Stuart

Strategies for Boring Brands

Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but … [Read more...]

Filed Under: News Tagged With: brand, business, content, SMO, strategy

Curated September 15, 2014 by Michael Stuart

Ways to Engage Your Social Media Influencers

A segment of a social network (Photo credit: Wikipedia) 4 Ways to find those who could influence for your brand Talk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key … [Read more...]

Filed Under: News Tagged With: influencer marketing, influencers, SMO

Curated September 5, 2014 by Michael Stuart

How to Get Facebook Insights for Your WordPress Site

More than 10,000 new websites integrate with Facebook every day by using one of their social plugins. However most sites that we see are not taking full advantage of what facebook has to offer. These insights include data such as your most popular … [Read more...]

Filed Under: News Tagged With: content marketing, Facebook, SMO

Curated September 2, 2014 by Michael Stuart

Organic Search Drives 51% Of Traffic and Social Only 5%

A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]

Filed Under: News Tagged With: SEM, SEO, SMO

Curated August 28, 2014 by Michael Stuart

5 reasons to dump your Facebook business pages

Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook … [Read more...]

Filed Under: News Tagged With: Facebook, SMO, Social Media

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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